Domtar Swatch Book line RedEsign

The objective of the Domtar swatch book redesign was to elevate their brand. The strategy was to amplify the signature color for each paper line, reorganize how information was presented, and develop a narrative for each “hero animal” that personified the qualities of the paper. Because these swatch books sit amidst a sea of other books in a designer’s office, the size of the book spine was also increased to give each one a dominant shelf presence.

 
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Redesign Concepts

 Covers and Spines for the original Domtar Swatch book line

Covers and Spines for the original Domtar Swatch book line

 Redesign Habitat Concept

Redesign Habitat Concept

  Redesign Canvas Concept


Redesign Canvas Concept

 Redesign Window Concept

Redesign Window Concept


FInal Domtar Husky Swatch Book

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